How To A Complete Guide to Revenue Cohort Analysis Understanding your customers and their behaviors are the pinnacle to any successful startup, which is exactly what cohort analyses are for. A Cohort Analysis is an extremely useful tool that
Opinion Snowflake vs Redshift: Just Choose Snowflake If you are in the market to buy a Cloud warehouse, look no further than Snowflake. Yes, there are other options, but honestly, Snowflake is currently the best. Read why
Opinion The Best CDP Solution Is Already Sitting In Your Data Warehouse Looking for a CDP? You probably have one that you are not using. Save money and headache by re-using your data warehouse. Read on
How To So You Want to Use Machine Learning to Score Leads: Part 1 What does lead scoring really mean?The problem is common: your team has many potential customers but not enough bandwidth to pursue them all. Whether you are a product led
How To How to Enrich Your Snowflake Data Using External Functions Enriching Records, like Users in your warehouse has never been easy. Especially from external services. With Snowflakes' External Functions, it is now simple to do, and a breeze to maintain. Read on
Best Practice Product Qualified Leads (PQLs): Another way to use your data to generate revenue More than half of SaaS companies now offer some kind of free trial or demo to potential customers. Because as Jason McClelland, CMO of Domino Data Lab, explained, free trials
Best Practice From Users to Companies: How to build an Account Hierarchy Model Freemium, Product Led growth or Bottom-up are a great way to build a growing SaaS business. But wrangling that massive influx of users and making sense of it to help your sales & marketing team can be tricky. Learn how we helped Notion do it.
Opinion How Airbnb Achieved Data Democratization to Empower 5K+ Employees Learn how Airbnb created an internal data university to train its employees to be more comfortable with data and get them to use data in every part of their jobs.
Opinion Hub-and-Spoke vs. Point-to-Point Data Synchronization: There's One Clear Winner Every company starts by doing Point to Point integration, but really, is that the best way?
Product Announcement Turbocharging Hubspot with your product data Sync your product data to send personalized email and create better lists in Hubspot with our new connector.
Opinion Analytics Engineers: The new Role that owns the Modern Data Stack Analytics Engineer. A new role that wield a lot of responsibilities in an organizations and act as glue between data/biz analysts and data scientist.
Product Announcement Making your dbt models more useful with Census Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc.
Product Announcement How we keep your customers' data safe Learn about our approach to security and how we built Census to be secure by default.
Opinion A single metric to drive Customer Success teams Learn the only one Customer success Metric created by Pete Kazanjy you need at your B2B SaaS company.
Product Announcement Census + Intercom for More Personalized Customer Relationships With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
Cool Hacks How to add sparklines to Salesforce using the Process Builder How to add sparklines in Salesforce using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
Cool Hacks How to add sparklines to Salesforce Last week we received an email from one of our customers: “Can I put sparklines on our accounts in Salesforce? It would be amazing to see usage growth over the
Product Announcement Census + Zendesk for Better Customer Support Our connector to Zendesk is now out of beta. 🎉 Sync your internal customer data to save time and improve your ticket routing.
Opinion Upgrading to the Modern Data Stack for Startups How to migrate from a single tool to many tools while keeping your data clean and accurate to drive your business.
Company News Meet Census I'm excited to announce that Census, the product we've been working on for over a year, is now publicly available! Census lets you sync your customer data from a data
Engineering I Miss Our Whiteboard - Building Spatial Interfaces For Sprint Tracking If you’re not using a whiteboard to track what your team is doing, you’re probably doing it wrong. But now that physical collaboration tools aren’t an option, we needed to find an alternative.
Engineering Handling Slow Cascading Deletes In Rails Daddy Warbucks: You lock the orphans in the closet. Miss Hannigan: They love it! TL;DRIf you're using a development framework to interact with data (Rails, Django, Express, whatever), you've
