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A blog about data & ops

A Complete Guide to Revenue Cohort Analysis
How To

A Complete Guide to Revenue Cohort Analysis

Understanding your customers and their behaviors are the pinnacle to any successful  startup, which is exactly what cohort analyses are for. A Cohort Analysis is an extremely useful tool that

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 19 Jan 2021 • 5 min read
Snowflake vs Redshift: Just Choose Snowflake
Opinion

Snowflake vs Redshift: Just Choose Snowflake

If you are in the market to buy a Cloud warehouse, look no further than Snowflake. Yes, there are other options, but honestly, Snowflake is currently the best. Read why

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 11 Jan 2021 • 8 min read
The Best CDP Solution Is Already Sitting In Your Data Warehouse
Opinion

The Best CDP Solution Is Already Sitting In Your Data Warehouse

Looking for a CDP? You probably have one that you are not using. Save money and headache by re-using your data warehouse. Read on

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 5 Jan 2021 • 7 min read
So You Want to Use Machine Learning to Score Leads: Part 1
How To

So You Want to Use Machine Learning to Score Leads: Part 1

What does lead scoring really mean?The problem is common: your team has many potential customers but not enough bandwidth to pursue them all. Whether you are a product led

  • Boris Jabes
    Boris Jabes
Boris Jabes 2 Nov 2020 • 11 min read
How to Enrich Your Snowflake Data Using External Functions
How To

How to Enrich Your Snowflake Data Using External Functions

Enriching Records, like Users in your warehouse has never been easy. Especially from external services. With Snowflakes' External Functions, it is now simple to do, and a breeze to maintain. Read on

  • David Hughes
    David Hughes
David Hughes 28 Oct 2020 • 6 min read
Product Qualified Leads (PQLs): Another way to use your data to generate revenue
Best Practice

Product Qualified Leads (PQLs): Another way to use your data to generate revenue

More than half of SaaS companies now offer some kind of free trial or demo to potential customers. Because as Jason McClelland, CMO of Domino Data Lab, explained, free trials

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 22 Oct 2020 • 6 min read
From Users to Companies: How to build an Account Hierarchy Model
Best Practice

From Users to Companies: How to build an Account Hierarchy Model

Freemium, Product Led growth or Bottom-up are a great way to build a growing SaaS business. But wrangling that massive influx of users and making sense of it to help your sales & marketing team can be tricky. Learn how we helped Notion do it.

  • Sean Lynch
    Sean Lynch
Sean Lynch 20 Oct 2020 • 5 min read
How Airbnb Achieved Data Democratization to Empower 5K+ Employees
Opinion

How Airbnb Achieved Data Democratization to Empower 5K+ Employees

Learn how Airbnb created an internal data university to train its employees to be more comfortable with data and get them to use data in every part of their jobs.

  • Boris Jabes
    Boris Jabes
Boris Jabes 13 Oct 2020 • 7 min read
Hub-and-Spoke vs. Point-to-Point Data Synchronization: There's One Clear Winner
Opinion

Hub-and-Spoke vs. Point-to-Point Data Synchronization: There's One Clear Winner

Every company starts by doing Point to Point integration, but really, is that the best way?

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 29 Sep 2020 • 7 min read
Turbocharging Hubspot with your product data
Product Announcement

Turbocharging Hubspot with your product data

Sync your product data to send personalized email and create better lists in Hubspot with our new connector.

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 22 Sep 2020 • 2 min read
Analytics Engineers: The new Role that owns the Modern Data Stack
Opinion

Analytics Engineers: The new Role that owns the Modern Data Stack

Analytics Engineer. A new role that wield a lot of responsibilities in an organizations and act as glue between data/biz analysts and data scientist.

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 1 Sep 2020 • 5 min read
Making your dbt models more useful with Census
Product Announcement

Making your dbt models more useful with Census

Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc.

  • Boris Jabes
    Boris Jabes
Boris Jabes 26 Aug 2020 • 3 min read
How we keep your customers' data safe
Product Announcement

How we keep your customers' data safe

Learn about our approach to security and how we built Census to be secure by default.

  • Bradley Buda
    Bradley Buda
Bradley Buda 19 Aug 2020 • 1 min read
A single metric to drive Customer Success teams
Opinion

A single metric to drive Customer Success teams

Learn the only one Customer success Metric created by Pete Kazanjy you need at your B2B SaaS company.

  • Boris Jabes
    Boris Jabes
Boris Jabes 18 Aug 2020 • 5 min read
Census + Intercom for More Personalized Customer Relationships
Product Announcement

Census + Intercom for More Personalized Customer Relationships

With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 4 Aug 2020 • 2 min read
How to add sparklines to Salesforce using the Process Builder
Cool Hacks

How to add sparklines to Salesforce using the Process Builder

How to add sparklines in Salesforce using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 6 Jul 2020 • 3 min read
How to add sparklines to Salesforce
Cool Hacks

How to add sparklines to Salesforce

Last week we received an email from one of our customers: “Can I put sparklines on our accounts in Salesforce? It would be amazing to see usage growth over the

  • Sean Lynch
    Sean Lynch
Sean Lynch 2 Jul 2020 • 3 min read
Census + Zendesk for Better Customer Support
Product Announcement

Census + Zendesk for Better Customer Support

Our connector to Zendesk is now out of beta. 🎉 Sync your internal customer data to save time and improve your ticket routing.

  • Boris Jabes
    Boris Jabes
Boris Jabes 18 Jun 2020 • 1 min read
Upgrading to the Modern Data Stack for Startups
Opinion

Upgrading to the Modern Data Stack for Startups

How to migrate from a single tool to many tools while keeping your data clean and accurate to drive your business.

  • Sylvain Giuliani
    Sylvain Giuliani
Sylvain Giuliani 8 Jun 2020 • 5 min read
Meet Census
Company News

Meet Census

I'm excited to announce that Census, the product we've been working on for over a year, is now publicly available! Census lets you sync your customer data from a data

  • Boris Jabes
    Boris Jabes
Boris Jabes 27 May 2020 • 4 min read
I Miss Our Whiteboard - Building Spatial Interfaces For Sprint Tracking
Engineering

I Miss Our Whiteboard - Building Spatial Interfaces For Sprint Tracking

If you’re not using a whiteboard to track what your team is doing, you’re probably doing it wrong. But now that physical collaboration tools aren’t an option, we needed to find an alternative.

  • Sean Lynch
    Sean Lynch
Sean Lynch 11 May 2020 • 5 min read
Handling Slow Cascading Deletes In Rails
Engineering

Handling Slow Cascading Deletes In Rails

Daddy Warbucks: You lock the orphans in the closet. Miss Hannigan: They love it! TL;DRIf you're using a development framework to interact with data (Rails, Django, Express, whatever), you've

  • Nathan Kontny
    Nathan Kontny
Nathan Kontny 7 Jan 2020 • 4 min read
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