Company News Operational analytics has never looked so good 💇 Surprise! Census has a new look (and we're pretty jazzed about it). Here's a deep dive into how we decided on our new color, typography, and logo design.
How To Introduction to data-driven lead scoring for sales & marketing analysts Do you wish you knew which leads were most likely to convert and where they needed the most support in their customer journey? Lead scoring can give you the answers you need.
How To 3 ways to export CSV files from Snowflake (and one better idea) So you want to move your data from Snowflake to the tools, cloud platforms, and reports you love. Here are three ways to do it via CSV file export from Snowflake (and a bonus method to make you happy).
How To Introduction to marketing mix modeling in Python Data can help turn your marketing from art into measured science. Here's a primer on how you can harness marketing mix modeling in Python to level up your efforts and insights.
How To Write to custom contact records with the HubSpot API & Python Feeling frustrated that you can't leverage all your data in HubSpot to boost sales? Here's a quick and dirty guide to writing to custom contacts using the HubSpot API and a little Python.
How To Moving customer data from Postgres to Google Sheets with Python Need to move all your customer data from Postgres into Google Sheets with Python? Here's a quick guide to get from A to B (and a shortcut).
Product Announcement Announcing the Census Airflow Provider to trigger syncs from your DAGs Sync scheduling shouldn't stress anyone out. That's why we're excited to announce our newest data orchestration improvement: the Airflow Provider.
Product Announcement Census has achieved SOC 2 Type 2 compliance 🎉 We know customer data security is more important than ever. So we're excited to announce we're officially SOC 2 Type 2 compliant.
How To 5 essential SQL window functions for business operations Looking to take your SQL skills to the next level (and save some sanity)? It's time to tackle SQL window functions to unlock advanced analytics and deeper data insights.
Best Practice Start small when building a modern data stack Companies often get caught up feeling like they need the entire modern data stack built before they can start getting more out of their data. Instead, you can get started today by focusing on the most important, lowest-lift stack improvements.
Opinion A nervous system of data sits at the center of the modern company We often talk about the warehouse as the brain of your business, but it takes a full nervous system of tooling to make the modern data stack possible. Check out the unique role each tool plays in turning your data into action.
How To Pipedrive API with Python: How to write to contact records If you've been struggling to use Pipedrive as a sales CRM, but can't figure out how to get the other valuable info your team needs into it, you're in luck. With a bit of custom python, you can significantly improve your sales process.
Operational Analytics Conference 2021 Lessons learned from our first Operational Analytics Conference Our inaugural Operational Analytics Conference came with a lot of operational and topical lessons. Here's what we walked away with.
Best Practice New to data orchestration? Start here. Shiny new tools alone won't rid you of data silos. You need good governance paired with data orchestration services to truly operationalize your data.
Product Announcement Data orchestration with Census: Announcing trigger syncs via API & dbt Cloud You shouldn't have to worry about sync scheduling. That's why we're excited to announce trigger syncs via API and dbt Cloud. Free yourself from sync scheduling stress.
Operational Analytics Conference 2021 You need more than technical skills to build a great data career There's more to a great, meaningful data career than technical skills. To take your career to the moon, you need to invest in people skills to help you understand why your data matters, too.
Operational Analytics Conference 2021 5 Data Leaders on Category Creation Category creation and definition is, as our experts during the Operational Analytics Conference said, a bit like eating glass. Thankfully, you can spare yourself a few bites and score some second-hand experience from our data leaders round-up here.
How To Primer on survival analysis in Python for businesses While machine learning and deep learning are shiny trends, there are plenty of insights you can glean from tried-and-true statistical techniques like survival analysis in python, too. Here's how.
Product Announcement Census + Braze: Building hyper-targeted segments and personalized emails with your warehouse data we're excited to excited to officially partner with Braze and announce our Braze Connector 🎉 Send data from your data warehouse to Braze with Census
Opinion How Handshake uses Census to track their full customer journey in Salesforce How Handshake use Census to track their full customer journey in Salesforce to enable their sales team to contact customers at the right time with the right action.
Operational Analytics Conference 2021 Data Maturity: When to Switch Processes and Tool Stacks Dispatches from Day Five of the Operational Analytics Conference Growth is obviously a great thing for a company. More customers means more money to invest in a better product, made
Operational Analytics Conference 2021 Data Product Management Dispatches from Day Four of the Operational Analytics Conference Product managers have a special place in my heart – it was my first job right out of college. I was a
Operational Analytics Conference 2021 Data Careers: Building and Leading Modern Data Teams Dispatches from Day Four of the Operational Analytics Conference The single-most overlooked thing about starting a business is how hard it is to hire great people. It’s not just
Operational Analytics Conference 2021 Data Disasters: The Untold Stories Dispatches from Day Three of the Operational Analytics Conference Disasters at work are never a fun topic when you’re in the moment, but always fun to look back at
Operational Analytics Conference 2021 How Do You Build a Data-Driven Culture? Dispatches from Day Two of the Operational Analytics Conference Day two of the Operational Analytics Conference featured a star-studded discussion about one of my favorite subjects: creating and maintaining a
