Best Practice Jamie Quint Explains His Ideal Analytics Stack for Founders Learn how Jamie Quint, the former head of growth of Notion, build his Analytics and how he advises other companies to pick the right tools for them.
Company News We Raised $16m From Sequoia to Complete the Modern Data Stack I’m thrilled to announce that Census has raised a $16 million Series A, led by Sequoia Capital. Andreessen Horowitz (who led our seed) is also participating, along with operators
Company News Introducing the Census Startup Program We're launching the Census Startup Program to give startups full access to Census for a flat rate of $100 per month for one year.
Company News Fivetran + Census: Completing the Operational Analytics Loop We’ve been working with Fivetran from day one and why we couldn’t be happier to now have an official partnership with them. 🎉
Product Announcement Census + Databricks = Operational Analytics Databricks is now a source. Send your data from Databricks to your go-to-market tools with Census. Free 14 day trial available.
Opinion What Is Operational Analytics? Instead of using dashboards or reports to understand your data, operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.
Opinion C-Level Buy-In: How to Prove the Value of Your Data Team Why do so many data teams find it hard to get a seat at the table in nominally “data-driven” companies? This is one question among several we set out to answer.
Company News 🔒 Census is SOC 2 Compliant We know how important data security is to you and the data you send through our infrastructure which is why we are delighted to announce that Census is compliant with
Opinion dbt - the ETL & ELT Disrupter dbt, is a new tool that is 100x your ELT process. Learn how it makes ELT better and how easy it is to get started
Best Practice From Event Data to Actionable Data You have been tracking event data for some time now. You have pretty timelines and some basic automation. But now what? It's time to transform that data and put it to work
How To A Complete Guide to Revenue Cohort Analysis Understanding your customers and their behaviors are the pinnacle to any successful startup, which is exactly what cohort analyses are for. A Cohort Analysis is an extremely useful tool that
Opinion Snowflake vs Redshift: Just Choose Snowflake If you are in the market to buy a Cloud warehouse, look no further than Snowflake. Yes, there are other options, but honestly, Snowflake is currently the best. Read why
Opinion The Best CDP Solution Is Already Sitting In Your Data Warehouse Looking for a CDP? You probably have one that you are not using. Save money and headache by re-using your data warehouse. Read on
How To So You Want to Use Machine Learning to Score Leads: Part 1 What does lead scoring really mean?The problem is common: your team has many potential customers but not enough bandwidth to pursue them all. Whether you are a product led
How To How to Enrich Your Snowflake Data Using External Functions Enriching Records, like Users in your warehouse has never been easy. Especially from external services. With Snowflakes' External Functions, it is now simple to do, and a breeze to maintain. Read on
Best Practice Product Qualified Leads (PQLs): Another way to use your data to generate revenue More than half of SaaS companies now offer some kind of free trial or demo to potential customers. Because as Jason McClelland, CMO of Domino Data Lab, explained, free trials
Best Practice From Users to Companies: How to build an Account Hierarchy Model Freemium, Product Led growth or Bottom-up are a great way to build a growing SaaS business. But wrangling that massive influx of users and making sense of it to help your sales & marketing team can be tricky. Learn how we helped Notion do it.
Opinion How Airbnb Achieved Data Democratization to Empower 5K+ Employees Learn how Airbnb created an internal data university to train its employees to be more comfortable with data and get them to use data in every part of their jobs.
Opinion Hub-and-Spoke vs. Point-to-Point Data Synchronization: There's One Clear Winner Every company starts by doing Point to Point integration, but really, is that the best way?
Product Announcement Turbocharging Hubspot with your product data Sync your product data to send personalized email and create better lists in Hubspot with our new connector.
Opinion Analytics Engineers: The new Role that owns the Modern Data Stack Analytics Engineer. A new role that wield a lot of responsibilities in an organizations and act as glue between data/biz analysts and data scientist.
Product Announcement Making your dbt models more useful with Census Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc.
Product Announcement How we keep your customers' data safe Learn about our approach to security and how we built Census to be secure by default.
Opinion A single metric to drive Customer Success teams Learn the only one Customer success Metric created by Pete Kazanjy you need at your B2B SaaS company.
Product Announcement Census + Intercom for More Personalized Customer Relationships With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
