How Handshake use Census to track their full customer journey in Salesforce to enable their sales team to contact customers at the right time with the right action.

Now teams are adopting yet another new approach, called “reverse ETL,” the process of moving data from a data warehouse into 3rd-party systems to make data operational. The emergence of reverse ETL solutions is a useful component of the stack to get better leverage out of data.

We’ve identified a few trends in the world of data and tried to draw out some useful takeaways. Of course, take these trends with a grain of salt. In March, aliens might land to sell us all on the newest, coolest data warehousing technology.

The value of a data team is to make the company data-driven. A data-driven organization makes sure people are empowered by data to make the right decisions. That's why data is a people problem.

The short answer is, nobody can know right now. 🤷‍♂️ But during the conversation about what’s possible, there is a clear gap in the ideal analytics stack that hasn’t been filled yet and a new responsibility placed on data teams that’s still being defined.

Instead of using dashboards or reports to understand your data, operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.

Why do so many data teams find it hard to get a seat at the table in nominally “data-driven” companies? This is one question among several we set out to answer.

dbt, is a new tool that is 100x your ELT process. Learn how it makes ELT better and how easy it is to get started

If you are in the market to buy a Cloud warehouse, look no further than Snowflake. Yes, there are other options, but honestly, Snowflake is currently the best. Read why

Looking for a CDP? You probably have one that you are not using. Save money and headache by re-using your data warehouse. Read on

Learn how Airbnb created an internal data university to train its employees to be more comfortable with data and get them to use data in every part of their jobs.

Every company starts by doing Point to Point integration, but really, is that the best way?

Analytics Engineer. A new role that wield a lot of responsibilities in an organizations and act as glue between data/biz analysts and data scientist.

Learn the only one Customer success Metric created by Pete Kazanjy you need at your B2B SaaS company.

How to migrate from a single tool to many tools while keeping your data clean and accurate to drive your business.