Airtable has empowered more people than ever to interact with data inside the business, giving them “the familiarity of a spreadsheet and the power of a database”. At Census, we’re dedicated to making data more accessible to business teams, while empowering data teams to maintain a high-quality, trusted source of truth for that data.

That’s why we’re thrilled to announce our integration with Airtable, which enables business teams to easily build powerful workflows and automation leveraging data directly from the data warehouse.

No more copying and pasting! Data teams help business folks interact with data in the warehouse without SQL but can rest easy knowing every team is working off a single source of truth.

Knowde, a modern B2B marketplace for the chemicals industry, uses Census and Airtable to power their data automation.

"Our data team uses Census as a data automation workflow tool to support our Growth, Finance, and Ops teams," Brandyn Abrams, head of data and analytics engineering at Knowde, says. "We sync our data to several destinations including Active Campaign, Airtable, and Salesforce. Census helps us fully automate processes that otherwise would require many manual hours of work each week, and helps us ensure that data in these destinations are always up to date and accurate."

With Census and Airtable, business teams can be truly self-serve with data in your warehouse, and power operational workflows such as:

  • Managing and fulfilling new order workflows
  • Prioritizing leads in your Airtable CRM with other data like product usage
  • Enriching product research with customer data from your CRM

Census automatically pulls fresh data from your data warehouse into your Airtable bases, as well as updates existing records, so your teams never have to worry about data being stale or inaccurate.

Check out our video to see the integration in action! (We may have snuck in a nod to all Star Wars fans out there ✨).

Interested in joining companies like Knowde to use Census and Airtable for operational analytics?

Check out our documentation to learn how to get started, and sign-up for a free Census account to get syncing today!