Opinion What is Reverse ETL? Now teams are adopting yet another new approach, called “reverse ETL,” the process of moving data from a data warehouse into 3rd-party systems to make data operational. The emergence of reverse ETL solutions is a useful component of the stack to get better leverage out of data.
Opinion Data Teams: Trends You Need to Be Aware Of We’ve identified a few trends in the world of data and tried to draw out some useful takeaways. Of course, take these trends with a grain of salt. In March, aliens might land to sell us all on the newest, coolest data warehousing technology.
Product Announcement Census + Front: a 360 customer profile backed by your warehouse Today, we're excited to officially launch our Front Connector and have it available directly into your Front application 👇
Opinion How Lean E-Commerce Data Teams Can Prove Their Value The value of a data team is to make the company data-driven. A data-driven organization makes sure people are empowered by data to make the right decisions. That's why data is a people problem.
Opinion Two Important Facts About the Data Industry According to Jamie Quint The short answer is, nobody can know right now. 🤷♂️ But during the conversation about what’s possible, there is a clear gap in the ideal analytics stack that hasn’t been filled yet and a new responsibility placed on data teams that’s still being defined.
Best Practice Introduction to Marketing Attribution Modeling Attribution modeling lets marketers have a better understanding of the effectiveness of their marketing channels so they can optimize their sales funnels to bring in new sales and improve customer experiences.
Best Practice Jamie Quint Explains His Ideal Analytics Stack for Founders Learn how Jamie Quint, the former head of growth of Notion, build his Analytics and how he advises other companies to pick the right tools for them.
Company News Fivetran + Census: Completing the Operational Analytics Loop We’ve been working with Fivetran from day one and why we couldn’t be happier to now have an official partnership with them. 🎉
Opinion C-Level Buy-In: How to Prove the Value of Your Data Team Why do so many data teams find it hard to get a seat at the table in nominally “data-driven” companies? This is one question among several we set out to answer.
Opinion dbt - the ETL & ELT Disrupter dbt, is a new tool that is 100x your ELT process. Learn how it makes ELT better and how easy it is to get started
Best Practice From Event Data to Actionable Data You have been tracking event data for some time now. You have pretty timelines and some basic automation. But now what? It's time to transform that data and put it to work
How To A Complete Guide to Revenue Cohort Analysis Understanding your customers and their behaviors are the pinnacle to any successful startup, which is exactly what cohort analyses are for. A Cohort Analysis is an extremely useful tool that
Opinion Snowflake vs Redshift: Just Choose Snowflake If you are in the market to buy a Cloud warehouse, look no further than Snowflake. Yes, there are other options, but honestly, Snowflake is currently the best. Read why
Opinion The Best CDP Solution Is Already Sitting In Your Data Warehouse Looking for a CDP? You probably have one that you are not using. Save money and headache by re-using your data warehouse. Read on
Best Practice Product Qualified Leads (PQLs): Another way to use your data to generate revenue More than half of SaaS companies now offer some kind of free trial or demo to potential customers. Because as Jason McClelland, CMO of Domino Data Lab, explained, free trials
Opinion Hub-and-Spoke vs. Point-to-Point Data Synchronization: There's One Clear Winner Every company starts by doing Point to Point integration, but really, is that the best way?
Product Announcement Turbocharging Hubspot with your product data Sync your product data to send personalized email and create better lists in Hubspot with our new connector.
Opinion Analytics Engineers: The new Role that owns the Modern Data Stack Analytics Engineer. A new role that wield a lot of responsibilities in an organizations and act as glue between data/biz analysts and data scientist.
Product Announcement Census + Intercom for More Personalized Customer Relationships With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
Cool Hacks How to add sparklines to Salesforce using the Process Builder How to add sparklines in Salesforce using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
Opinion Upgrading to the Modern Data Stack for Startups How to migrate from a single tool to many tools while keeping your data clean and accurate to drive your business.
